A quick guide to marketing your AI product
By Nicola Finn — OggaDoon PR and Digital Marketing
In today’s digital landscape, marketing your AI product or service is crucial for success. With artificial intelligence becoming increasingly integrated into various industries, your innovative AI solution needs effective promotion to stand out in a competitive market.
This quick guide will provide you with actionable strategies and insights to optimise your AI product’s marketing efforts, ensuring it reaches the right audience and achieves the recognition it deserves. From understanding your target audience to leveraging the latest digital marketing trends, we’ll cover it all in this comprehensive guide to help you navigate the ever-evolving world of AI product marketing. Whether you’re a startup or an established AI company, this guide is tailored to help you take your product to the next level.
Here at OggaDoon, we know a thing or two about AI marketing.
We have seen first-hand how clients have created real-world positive impact, through AI. This is what we love to highlight in our client communications. It’s all about the positive social impact.
So, where should an AI company begin in marketing?
AI and sector-based marketing — A starting place
Ask yourself: Who are you? What are you selling? What does the market look like right now? Defining your company and your products will help you understand how to position yourself against similar businesses.
The look and feel of your brand and products are very important, as these will resonate with your prospective buyers. They want to buy a product that they know will work but also has values that match theirs.
Defining your audience
Who is your audience? What do they know about the benefits of your AI solution to their service or self? What are their pain points? You should know your audience inside out to understand what they need and what inspires them to purchase.
Once you’ve defined this, then it’s time to look at what they need to see and hear in your messaging to bring them to your products and services. Don’t be afraid to look at your competitors to see what they’re doing. What do you like about them? Do they have an engaged audience? What are their messages?
Getting your website sorted
Your website is your shop window so it’s imperative to get this right. Ensure visitors can find what they’re looking for straight away and they can navigate easily through the site. Choose your SEO keywords carefully to make sure they are the ones used by your audience to find solutions. Create content based on these keywords to drive traffic to your website.
Making sales
Use a combination of brand awareness and sales tactics to increase your visibility and make those sales. Brand awareness is crucial to tell people who you are and encourage trust. AI has gained a bad reputation recently so trust is absolutely key. This will drive enquiries, pilots and licences but also longer-term partnerships with partners, clients and press. That’s why AI marketing is so important.
Sales tactics such as demos, pilot offers, promotions and discounts, may help to persuade someone to step over the line and make that purchase.
Marketing gets results
Be in places where your audience is. Consider reviews, newsletters — yours and from other organisations, webinars, speaking opportunities, podcasts, social media updates, PPC and ads, direct mail, as well as comments and articles. Get your messages into the hands of your potential buyers.
Our work with health, fintech, property and consumer electronics AI companies has seen them placed in the UKTechNews, TechCrunch, Wall Street Journal and the Fintech Times. Contact us to find out more.
