Ecommerce brands and PR

Consistent, good coverage in the media boosts your ad performance as well as your SEO and does wonders for overall brand recall. That’s why PR is essential for ecommerce brands — even if it might not be the first thing that comes to mind when you think of promoting your company (digital marketing is usually the first, and perhaps only, priority).

Ecommerce businesses, if they are successful and aim to be a leader in their categories, tell a good brand story, which is like catnip to a features journalist. Interviews and exclusives with the founder(s) have significant engagement and brand impact. Understanding the passion behind a brand, and what makes a product stand out among competitors, provides a learning backdrop to many; the rise from nothing is a common drama, yet one that continues to rake in an interested audience.

Telling an engaging story — that’s the focus of a strong PR strategy. This is something editors and contributing journalists love, and it will help your brand or product get reviews (the importance of which we’ve written about before) and mentions in listicles and gift guides. Complete with the hard-to-get backlinks, directly to your brand’s site or to a reseller, being featured will do much to boost the performance of an e-commerce brand.

Boosting the digital footprint of your business is our specialty — read more about why ecommerce brands need PR on our website.