How has AI affected journalism?

Just as mobile phones and Google have transformed journalistic labour, AI seems destined to have the same impact. The significance of artificial intelligence is becoming more apparent as it begins to infiltrate into everyday life. From platforms as commonly used as Microsoft Word to Chat GPT, the importance of knowing the ethics surrounding the uses of AI increases.

There are many positives and negatives with the uses of AI in journalism. Positives include controlling and reducing bias when generating news media and interpreting data. This can be particularly useful for usually opinionated articles. On the other hand, negatives include ethics surrounding the use of generative AI, and the possibility of error and plagiarism among other things — such as, for the lack of a better word, boring writing.

Many news organisations are transparent with their use of AI in their writing; publishing the guidelines they use which disclose that they only use it to assist their writing, and never without human approval and editing due to the unreliable nature of AI assistants. However, news organisations also have a right to not tell their audiences when they have simply used AI to aid the production of a story. Head over to our website to read our full article and discover what shapes our opinion, as a Digital PR and Marketing agency, on how AI affects journalism.