The power of the crowd and community to drive behaviour change and positive social impact
By Nicola Finn — Oggadoon
A loss of fitness mojo can happen to anyone from time to time. Even professionals suffer from ebbs and flow in motivation and energy. It might happen due to injury, a lack of work-life balance, the absence of a fresh goal or a regular go-to-route that may be becoming monotonous. So, the question is: what are you going to do about it?
The power of the tribe is nothing new
For thousands of years, we have been sleeping, hunting, and gathering and now with different virtual communities at our fingertips, the power of the tribe is a few clicks away via social media. So, whether you need help going for your first 5K, half marathon or even take on an ultra, the power of the tribe will help and inspire you on your virtual fitness journey.
Global 24/7 fitness nomad support
Access to the virtual tribe is helpful to kickstart that mojo and set that challenge, especially if some of your immediate tribes are on a different page when it comes to fitness. If this is the case, in isolation the chances of getting your trainers on and finding your groove are rather slim. This is the time to harness the power of the fitness tribe which can come in all shapes and sizes, from a local This Mum Runs community group, to a global community of 170,000 fitness nomads that are part of The Conqueror app and virtual challenge community.
Any distance any time
The Conqueror Challenges is a start-up that helps people from around the globe to develop good fitness habits. Over 600,000 people have already tried the challenges, ranging from short to long distances, which can also be done at home whilst doing indoor activities like using a treadmill, cycling on the stationary bike or outdoor activities like jogging, walking, swimming, or rowing etc. Any distance-based exercise counts as completing a virtual challenge and it can be completed with family or friends anywhere in the world; better still you can travel the virtual world, visiting locations like The Great Wall of China, The Amalfi Coast, Route 66, sharing your pain and pleasure with a global network of travelling nomads.
Gamification, sustainability and the power of reward
By choosing and committing to sign up for a virtual race with The Conqueror, from the word ‘go’, the app offers a gratifying choice to make an environmental impact, whether it is to help the forests regrow or reduce waste by collecting plastic bottles. At each 20% stage of the challenge, The Conqueror donates towards either cause. The social impact you make from the outset is yours.
FOMO driving fitness
As the exercisers begin they transform to become fitness nomads transported into fun and challenging environments. The Conqueror reward systems are based on short and long-term incentives to drive motivation. As the virtual travellers advance along the map, they can view the street view at virtual milestones and unlock virtual postcards. The postcards are sent via e-mail and contain interesting historical information about those milestones. These of course can be shared via social, generating some FOMO from friends and family, especially when they see the beautifully crafted finisher’s medal which represents the adventure they have been on.
So, whether you want to complete a challenge to lose weight, overcome an injury or add a bit of extra spice to that workout routine or training goal, The Conqueror is calling on you. Come join the encouraging and engaging community of over 170,000 tribe members to help push you forward and achieve your dreams, you won’t regret it. Find out more here.
