Top 10 things to think about when your managing and maintaining influencer relationships?

By Nea Niinivaara — OggaDoon Digital Marketing and PR

So, like with all partnerships and collaborations, first impressions really do count. Be respectful and courteous. So here is out top 10 checklist for successful influencer relationship management.

1, Clear communication

Establish transparent and open communication channels by clearly communicating campaign expectations, goals, and deliverables from the start. Ensure influencers understand the brand’s values and messaging.

2, Build genuine relationships

Strive to build genuine relationships by approaching influencer collaborations with authenticity. Show a real interest in the influencer’s content, values, and audience. Building a sincere connection can lead to a more positive and collaborative partnership.

3, Understand the Audiences

Research and understand your influencers’ audiences. Take the time to grasp the influencer’s audience demographics, interests, and preferences. This knowledge helps align campaigns with the interests of the influencer’s followers, increasing the chances of success.

4, Allow creative freedom

Don’t micromanage your influencers. Provide creative freedom by empowering them to express their creativity and personal style in their content. Allowing creative freedom can result in more authentic and engaging promotional material that resonates better with their audience.

5, Fair compensation

Respect the influencers’ value and ensure fair and transparent compensation. This includes financial compensation, free products, or other perks. A mutually beneficial arrangement fosters a positive relationship and encourages influencers to put in their best effort.

6, Timely payments

If compensation is part of the agreement, make sure payments are processed promptly. Timely payments demonstrate professionalism and reliability, contributing to a positive experience for the influencer.

7, Provide resources and support

Offer influencers the resources they need to create high-quality content. This may include access to product information, brand guidelines, or additional support such as professional photography or design services.

8, Acknowledge and appreciate

Throughout the campaign, regularly acknowledge and appreciate influencers for their work. Publicly recognise their contributions on social media or other platforms. This not only boosts their morale but also strengthens the relationship.

9, Feedback loop

Establish a feedback loop where both parties can provide constructive feedback. This helps in continuous improvement and ensures that future collaborations are even more successful.

10, Long-term partnerships

Consider building long-term partnerships with influencers rather than one-off collaborations. Long-term relationships allow influencers to develop a deeper understanding of the brand, resulting in more authentic and impactful content.

Remember to regularly follow up and engage with influencers on social media. Stay updated on their activities, achievements, and content. Genuine interest in their career helps build a more personal and enduring relationship.

It’s also important to state that influencer relationships require ongoing effort and attention. By prioritising communication, transparency, and mutual respect, you can build and maintain strong connections with influencers, leading to more successful and sustainable partnerships.

For more information about the OggaDoon Influencer Program please visit here.